Visuals can make or break an event. In fact, it’s likely that delegates are spending most of their time looking at something that’s projected from a lightbulb.
At eve we produce hundreds of events each year and have seen some pretty impressive audio-visual displays in our time. Here, we reveal the different types of projection available and how you can create outstanding A/V for events that are truly memorable – for all the right reasons.
Event planners use projectors to share slides and visuals with audiences every day, so it’s something that’s really important to get right. For presentations, there are two main types of projection: front and rear. And let’s hope you’re using Prezi not PowerPoint, right?
Front or rear projectors?
The type of projection most suitable for your event will depend on the type of venue you’re using and what you’re looking to achieve. The key things to consider when it comes to choosing the best type of projection for your event are…
If you’re using a rear projector, you will need space behind the screen for equipment, so if space is limited, front projection may be most suitable for your event.
Think about whether people or objects are likely to obstruct your projector at any point throughout the event – you don’t want anyone to have a shoddy experience because their view is obstructed.
Consider lighting when deciding on a projector. Front projection requires darkened interiors because any light source will impact the efficiency of the projector and mess with the clarity of your content. Contrast and colour saturation are also better on rear projection screens in areas with lots of light.
Using projection for branding
Aside from displaying educational or promotional information in presentations or talks, getting creative with your projection can provide unique branding opportunities at your next event.
Imagine entering a conference or event with no real expectations of having your socks knocked off, anticipating the usual whiteboards, PowerPoint presentations and harsh overhead lighting, only to be greeted by a full-on immersive experience. The sounds of monkeys or birds squawking in the jungle, sunshine on your skin, a tropical scene…
Amazingly, with the help of projection mapping, guests and attendees can feel like they’re in a totally different environment and get a full-blown sensory experience like no other – this certainly makes for a memorable event. If you’re planning a particularly corporate event or covering topics that may be perceived as dry, incorporating some exciting A/V experiences can really help to engage your guests.
So, what is projection mapping? Basically, instead of projecting imagery onto a flat surface or a screen as seen with traditional projection, projection mapping uses 3D graphics to enable your images to ‘wrap’ around a building, which makes it look as if they are actually painted on or a part of the building itself. This is an opportunity to have your brand in lights – literally.
With projection mapping, you don’t have to go large or go home… it’s great on a really large and immersive scale but there are smaller more manageable ways you can incorporate it in to your event without breaking the bank and without having to go too OTT if that isn’t for you.
Interested in more event inspiration? eve’s got your back. Check out our event industry journal for more tips on creating extraordinary events.